Press releases are the most underrated SEO and AI visibility asset most brands already have permission to publish. News Marketing gives you the format, the rhythm, and the measurement plan to turn that asset into compounding visibility across Google, ChatGPT, Perplexity, and the platforms still to come.
News Marketing
The 28-Day Discipline That Keeps Brands Findable
A working playbook for marketing and PR professionals
News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find. You'll learn the release format, the calendar, and the measurement plan. The book covers how today's retrieval engines read and surface the work, but the discipline stands on its own. It worked before AI search. It works better now.
What's Inside
A Working System for SEO and AI Visibility
What You'll Learn
The Anatomy of a Release That Lasts
A News Marketing release isn't a news blast. It's a structured, timestamped, brand-anchored document built to be read by humans, indexed by search, and surfaced by retrieval engines for years. You'll learn the format line by line, with the structural details most PR pros still miss.
What You'll Build
A 28-Day Cadence That Compounds
One clear release every 28 days. That's the discipline. You'll get the calendar, the template, and the workflow to run it without burning your team out or chasing trending topics that disappear in a week.
What You'll Prove
Results Your Client Can Take to the Bank
A measurable framework drawn from three decades of practitioner work. You'll be able to show clients exactly where their visibility is growing across the platforms that now drive buying decisions, with receipts.
David McInnis has done something rare—he has taken a rapidly shifting, often misunderstood space and brought structure, clarity, and practicality to it. News Marketing is not hype about AI. It is a grounded framework for how visibility actually works in a retrieval-driven world. What stood out to me is the discipline. One clear message. One structured release. Repeated consistently. That is how real authority compounds. If you are serious about being seen, understood, and trusted in this next era, this book gives you a system to do it.